The Art of Shaving launched the Lexington Collection™ with All Star New York Knicks Power Forward, Amar’e Stoudemire in New York City last night. Todd Brisky, Marketing Director of The Art of Shaving interviewed Amar’e on his distinctive style and grooming regime. The partnership was inspired by the innovative Lexington Collection™ FLEXBALL™ pivoting technology, where Amar’e gave an unforgettable interactive experience whilst explaining how important pivoting is to the game and how that relates to the Lexington Collection.
Amar’e explained, “Everything that you do in basketball requires you to use the proper footwork. I believe pivoting to be one of the most important moves in the game as you use the forward and reverse pivot on both the offense and defense side of the floor throughout the entire game.” As well as being known for his skills on the court, Amar’e has become a regular on men’s style pages: “It’s important to always look your best. I pride myself on having a sense of style that is unique to me and being well groomed and clean shaven is an important part of maintaining that appearance.”
The event took place within a specially built neon basketball court, where Amar’e showcased pivoting skills and layups – all whilst in his suit.
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