NBA Digital throws social town hall for Christmas opening

It seems like just yesterday that the NBA barely made it out of a horrendous lockout and announced that the season would kick off on Christmas Day. You can imagine what it must have been like to be a social media marketer working at the NBA and it’s affiliates. Everything was frozen as talks went on, and fans across social were sad, upset, angry and eager for basketball to return on TV and in their cities.

While the major social marketers at the NBA and NBA Digital (managed by Turner Sports) probably had game plans ready to go with the hope that there would be a season, they really had no idea when this might be, or that they’d be thrown into a Christmas Day launch that they know millions around the globe would be anticipating and tuned into. They spectacularly planned an “unprecedented ’NBA Town Hall’ on Facebook,” and through #BIGNBAXMAS and @NBA on Twitter.

The “NBA Town Hall” streamed live on NBA’s Facebook page and on Thursday evening. Kevin Durant, Amare Stoudemire and Stephen Curry answered fan questions via Facebook and the #NBATownHall hashtag. The league also used the hashtag #BIGNBAXMAS to give away gifts from tickets to jerseys.

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